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Can AI open your important pages?
A website may work in your browser while blocking search or AI services. Ask your website provider to check whether Google, ChatGPT and Perplexity can open your main service pages. We include this in our website review.
Permission to appear in search and permission to use content for AI training are separate choices. We discuss the settings with you rather than assuming you want every use enabled.
Answer the questions customers ask before booking
- Give each important service a clear description.
- Explain published prices or how a quote is calculated.
- Show your service area, hours and languages.
- Explain the steps from first enquiry to appointment.
- Keep important information in readable text, not just pictures or downloads.
You do not need longer pages for their own sake. A useful service page lets a visitor decide whether you can help and how to contact you.
Make sure your business details arrive correctly
Your website also shares information about your name, location, opening hours and reviews with search services. Errors here can be invisible to a human visitor.
At one real-estate agency, we found 405 customer reviews presented to search services as news articles. The reviews looked normal on the website, but their meaning was lost. Read the case study.
Make important pages easy to find
Link to your services from clear navigation and relevant pages. Make sure property, product or service pages appear in the page list shared with search engines. In the same agency review, 574 of 674 property pages were missing from that list.
Check the site on a phone. Can people read the offer, tap the phone number and use the enquiry form? A page that looks good on an office computer may be slow or difficult on mobile.
Choose improvements that help customers
Extra files or special labels for AI do not replace complete business profiles and clear service pages. Google describes AI-search preparation as part of normal search quality, with no separate technical requirements. Google’s guidance.
Improve your Google profile · Help ChatGPT find your business.
Questions
Do we need a new website?
Not necessarily. We start by checking your current pages, business details and contact forms. Often, improving the existing site is enough.
Should we add more articles?
Start with complete service pages. Answer the questions people ask about prices, availability, service areas and booking before adding a large volume of articles.
Who handles the website settings?
We work with you and your website provider. You get a clear list of improvements and a record of the agreed work.