On this page
The profile customers use to choose
Your Google profile brings together services, opening hours, contact details, photos and reviews. These facts help people decide whether to call. AI may use them when presenting a local business as well.
Keep ownership of the profile in a business-controlled account. If someone else updates it, grant them access rather than handing over ownership.
What our checks showed
In the UK and EU, the ratings and review counts on the ChatGPT business cards we checked matched Google Business Profiles. In the US, 159 of 341 cards showed Yelp’s branding and numbers instead.
That difference matters: the reputation a customer sees in an AI answer may come from a different review site than the one you usually monitor. Our research and scope.
A practical profile checklist
| Check | What to look for |
|---|---|
| Business name | The name customers know, consistent with the website. |
| Category and services | A clear description of the work you actually offer. |
| Hours | Regular hours, holiday changes and accurate emergency availability. |
| Location and service area | The real place customers visit or the areas you serve. |
| Contact | A working phone number, website link and booking route. |
| Photos and reviews | Current, genuine information about the business. |
Make the details match everywhere
Compare your Google profile with your website, booking pages and relevant business directories. Start with phone numbers, hours, services and prices. These were common sources of contradictions in our checks.
Correct the original entry when you find an error. Updating one page is not enough if a second, widely used listing still carries the old information.
Reviews should describe real customer experiences
Make it easy for customers to leave honest feedback. Reply politely and keep personal customer details private. For clinics and law firms, use particular care when a reply could reveal a patient or client relationship.
We help maintain a consistent request-and-response process and keep profile details aligned. Local visibility services · Your website checklist.
Questions
Do I need a separate profile for AI?
Start with your existing Google Business Profile. Keep your details complete and consistent with your website and other business listings.
Does ChatGPT always show Google ratings?
It depends on the market. Our UK and EU checks matched Google ratings; many US cards showed Yelp instead. Check the source shown for your own business.
Can Nominaro update the profile for us?
Yes. You keep ownership and give us the access needed for the agreed work. We also compare the details with your website and other listings.